At Dir, we value the trust of our customers. To earn your trust, we respect your privacy in handling personally-identifiable information relating to you and your transactions with us, whether at one of our Dir stores, through our Dir mail-order catalogue, or on our web sites located at www.dirgroup.co.uk, , and other sites operated by Dir' affiliates located in the European Union and upon which this policy is posted. This Privacy Statement describes who controls the personally identifiable information we gather about you, what personally identifiable information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it.Who controls personally identifiable information gathered about you?
We contract with other companies to fulfill your order and provide the specific products or services to you. For example, we use a credit card processing company to process applications, issue credit, verify, bill, and collect payments when you make a purchase with a credit card; an independent financial institution to administer the Dir Group credit card program; an outside or internal shipping company to ship orders; and we use outside service providers to host our web site, to send e-mails to customers and prospective customers, and to provide direct mailing services. These service providers are provided with only the information that they need to perform their functions and are not permitted to use or disclose your personally-identifiable information for other purposes without your authorization.
We may share your personally identifiable information within the Dir Group family of businesses - including our retail, mail-order catalogue, and online operations - in order to send you information that you request, to cater to your shopping preferences, and to extend Dir Group offers that we believe may be of interest to you.
If you shop at a retail store, through our catalogue, or via Dirgroup.co.uk®, we may share your name and mailing address (but not your e–mail address or telephone number) for external direct mail campaigns conducted by companies or organizations which offer products or services we believe may be of interest to our customers.
We also have information about visitors to our web site, notably but not limited to those who have received a targeted promotional campaign or have reacted to any advertisement referring to our web site or products and/or services, processed by reputable third-party advertising companies, including but not limited to Emailing Solutions, for the purpose of managing the content of our web site and of our advertising, learning which promotion or advertisement brings you to our web site, targeting our future campaigns, and upgrading visitor information used in reporting statistics. For these purposes, we make use of interactive technologies, such as (i) pixel tags (also called clear gifs or transparent gif files) that are integrated in e-mails to your attention or advertisings published on web sites but that are not apparent for your visual comfort, (ii) cookies and/or web beacons placed by us, one of the above mentioned third-party advertising companies or another vendor working with one of them. The data generated through this technique helps us to understand what you like and do not like about our site so that we can make your visits more interesting and relevant. Personal information, if any generated by said techniques, is exclusively controlled by us and is subject to this Privacy Statement, this without prejudice to certain strictly anonymous and not personally identifiable data being shared with third-party advertising companies and/or other third parties. You may elect not to receive any promotional e-mail when registering on our web site for the first time or by changing your personal details at any time by calling the web helpline on 0208 5919310
We generally do not intend to collect information through our web site from minors. If we conduct a special online program that is open to minors, then minors will be permitted to participate only with the consent of a parent or guardian or will otherwise be given the opportunity to participate without the need to provide personally identifying information.
Our databases are protected by physical, technical, and procedural measures that restrict information access to authorized persons in accordance with this Privacy Statement. Our information systems are maintained behind a software firewall to isolate them from access by other networks connected to the Internet. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees are kept up to date on our security and privacy practices.
When personally-identifiable information is collected through our web site, the transmission is encrypted using industry-standard Secure Socket Layer ("SSL") technology and sensitive information such as credit card numbers or account information is encrypted for further protection. Our web site is a "Secure Site” which uses ssl128 bit encryption a recognized, leading computer network security system.
You also play a valuable part in security. Your password to access our web site should never be shared with anyone and should be changed frequently. After you have finished using our site, you should log out and exit your browser to prevent unauthorized users from returning to your online Staples account. If you believe that someone has improperly used information about you or has made purchases that you did not authorize, please contact us immediately.